TSINGTAO

With its brand valued 179.3 billion yuan, Tsingtao topped the list of the most valuable beer brand in China for the 17th consecutive year, according to the 17th World Brand Summit and News Release for China’s 500 Most Valuable Brands held on Aug 5 in Beijing.

Four of Tsingtao’s sub-brands -- Laoshan, Hans, The World of Tsingtao and Prince -- have also been listed.

Organized by the World Brand Lab, the China’s 500 Most Valuable Brands list measure brand value on the basis of consumer research, competitive analysis and future revenue forecasts.

Tsingtao believes that quality is the root of a brand, and quality products and experience are the foundation of a company. In 2019, Tsingtao put forward the concept of “charm quality” and unveiled a number of new products in addition to continuous optimization of traditional products.

The European Beer Star-winning Pilsner, the Red Dot Award and World Beer Championships winner Tsingtao white beer, and recently unveiled Centennial Journey Amber Lager series are representatives of the company’s innovation efforts under the new concept.

Tsingtao is also attempting innovative business models to meet diversified customer demands with high-end products and convenient logistics. Its customization service allows tailor-made products with minimum order of just 15 boxes. It has opened TSINGTAO1903 bars in more than 50 cities nationwide. The Tsingtao Beer Festival has been held not only across China, but also overseas. The festival in Liberia attracted more than 40,000 local participants in three days.

Facing the novel coronavirus outbreak this year, Tsingtao developed a digital map for contact-free delivery, the first of its kind in the beer industry in China, a latest measure to enhance customer experience.

On July 5, Tsingtao’s market value surpassed the 100 billion yuan benchmark, hitting a record high since the company was listed in Shanghai and Hong Kong in 1993.